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[商务文案] 帮客户撰写的一篇商务催款邮件

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发表于 2025-3-28 17:26:23 | 显示全部楼层 |阅读模式
[size=16.002px]撰写商务催款邮件需要兼顾专业性和礼貌性,尤其是跨国沟通时还需考虑文化差异和语言习惯。以下是中国供应商写给外国客户时的详细技巧、结构模板及注意事项:

一、核心技巧
  • 明确主题

    • 标题直接标明目的,避免模糊。例如:

      • Urgent: Overdue Payment for Invoice #123 (Due: 15th Oct 2023)
      • Friendly Reminder: Payment Delay for Order PO-456

  • 分阶段调整语气

    • 首次提醒:友好委婉,假设是客户疏忽。
    • 二次提醒:语气稍强硬,强调条款和后果。
    • 最终通知:严肃正式,可能提及法律行动。

  • 结构化内容

    • 事实优先:列出欠款明细(发票号、金额、到期日)。
    • 行动导向:明确还款截止日和付款方式。
    • 留有余地:提供协商空间(如分期付款)。



二、邮件结构模板
[size=16.002px]主题:Reminder: Overdue Payment for Invoice #123 (Due: [日期])
[size=16.002px]正文
  • 礼貌开场
    Dear [客户名称],
    I hope this email finds you well.
  • 提醒欠款事实
    According to our records, the payment of [金额] for [发票号/PO号] (due on [到期日]) remains outstanding.
  • 询问原因(可选)
    Could you kindly confirm if there’s any issue preventing the payment?
  • 明确要求+截止日
    We kindly request you to settle the payment by [新截止日]. Here are our bank details for your reference:
    [银行信息]
  • 柔性施压(根据阶段调整)

    • 首次提醒:
      To avoid any inconvenience, we appreciate your prompt attention.
    • 后续提醒:
      Please note that further delay may result in [后果,如暂停订单/利息等].

  • 礼貌结尾
    Thank you for your cooperation. Feel free to contact me at [电话/微信] for any questions.
    Best regards,
    [你的全名]
    [职位]
    [公司名称]


三、注意事项
  • 文化差异

    • 欧美客户:直接但保持礼貌,避免过度委婉。
    • 中东/南美客户:可先寒暄(如问候家庭),再进入主题。
    • 日本/韩国客户:语气更谦逊,多用“We would appreciate”而非“You must”。

  • 法律合规

    • 避免威胁性语言(如“legal action”除非最终通牒)。
    • 引用合同条款时注明具体章节。

  • 附件证明

    • 附上发票、对账单扫描件,或PDF格式合同摘要。

  • 跟进节奏

    • 首次提醒:逾期3-5天。
    • 二次提醒:逾期10-15天。
    • 最终通知:逾期30天+挂号信抄送。

  • 语言细节

    • 用被动语态降低攻击性:

      • The payment has not been received(比You didn’t pay更专业)。

    • 避免缩写(如“can’t”改为“cannot”)。


四、示例邮件(二次提醒)
[size=16.002px]Subject: Second Reminder: Overdue Payment of USD 5,200 (Invoice #123)
Dear Mr. Smith,
I hope you are doing well.
We noticed that the payment of USD 5,200 for Invoice #123 (due on 1st November 2023) is still pending. Could you please confirm if the payment has been processed?
As per our terms, payment was due within 30 days of delivery. We kindly request you to arrange the transfer by 20th November 2023 to avoid a 2% late fee.
Our bank details are attached for your convenience. Please reply with the payment receipt once completed.
Let me know if you face any issues. Looking forward to your update.
Best regards,
Linda Chen
Finance Manager
ABC Co., Ltd.

五、其他建议
  • 电话+邮件组合:重要逾期款项可先电话沟通,再发邮件书面确认。
  • 保留证据:所有催款邮件抄送公司邮箱,避免私人沟通。
  • 付款便利性:提供多币种账户或PayPal等国际支付选项。

[size=16.002px]通过以上方法,既能维护客户关系,又能有效推进回款。

I hope this email finds you well. We are writing to address a matter that requires immediate attention. As you are aware, we have a long-standing business relationship, and we appreciate your support in the past.

However, we regret to inform you that your company currently has an outstanding balance with us for up to 4 years now, despite our efforts to reach out to you via email on three separate occasions and attempting to contact you by phone, we have not received any response or acknowledgment from your end.

Our business interactions have been primarily through email, where we confirmed the terms of payment and the respective shipment details. Based on these email communications, we understood that your company recognized the outstanding debt owed to us. We value our partnership with your esteemed organization and have always maintained a high level of professionalism in our dealings. We are concerned about the delay in payment and the lack of communication, which is adversely affecting our operations.

We have strong believe that integrity and honesty is the fundamental to a company’s success, as we learned from the ancient Chinese wisdom “The grace of dripping water should be reciprocated by a gushing spring.” From my personal perspective, it’s just like the power of religion in western country which gives to the mass of mankind a sense of security and a sense of permanence.

Here, I would like to quote from the book of proverb, in which it states "Do not withhold good from those to whom it is due, when it is in your power to act. Do not say to your partner, 'Come back tomorrow and I'll give it to you'—when you already have it with you." We believe there must be an intense bond working as a bridge connecting the head of the two company at the primal level.

I have to shall with you about the fact that, in the past four years, Richard took a lot of pressure from our vendors as he understood the challenges of the trying times that your company was facing, during the exact span of time, the bills from our vendors were Piled up in a heap, he had to resort to business loans to repay the debt. Even today, he still gives you the benefit of the doubt that the good nature of the founder and partner of Emerge will emerge, that you will honor your promises and fulfill your obligations.

Therefore, we kindly request you to review the attached files, which include the details of the overdue invoices and the outstanding amount. We urge you to settle this payment as soon as possible to avoid any further complications.

Please understand that the prompt resolution of this matter is crucial for both our businesses’ interests and maintaining a positive working relationship. If there are any issues or discrepancies regarding the invoices or payments, please let us know immediately, and we will be more than willing to address them promptly.

Thank you for your understanding, and we hope for a swift resolution to this matter. We look forward to your prompt response and the timely payment of the outstanding balance.

Yours  Sincerely.

Emerge.docx

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Letter.docx

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第二封信件.docx

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第三封信件 Urgent Payment Request.docx

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